Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner Raj Heda to lead the new spinoff. CeCo Digital aims to provide marketers with integrated systems across communications, customer experience, and loyalty. The agency will…Read More
Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. “For the last seven years Ed has overseen the growth and development of our newsroom. He’s helped guide CBS 17 News to new heights, instilling…Read More
Of all the creative assets in a brand marketer’s toolkit, few are as humble (or essential) as the lifestyle photo–those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this–often slender younglings who’ll pair their good looks with a…Read More
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn’t figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one…Read More
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit…Read More
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived.
The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.”
Choosing the word “awful” was appropriate.
Here’s the design that made Jaguar iconic:
Sixty years later, it still turns heads and fuels dreams.
And the logo that went with the car did its job as well.
It’s easy for attention-confused marketers to get distracted. They think a rebrand and a re-logo are the same thing, they’re not. A rebrand happens when you change the promise that you make, and the expectations we have for you. A re-logo is cosmetic. Rebrand at your peril, especially when the old brand is trusted, iconic, historic and connected to a basic human need. It’s a mistake to focus on clicks, not magic.
The director of Jaguar finished his statement with a sentence that is almost certainly not going to stand the test of time: “We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.”
There are potholes to avoid here, even if you’re not a car designer or marketer:
[Whether or not I like the new design is irrelevant. This is actually about the promise a brand makes and the way it measures success. What’s the promise of the new brand? How does the design make this promise?]
Design is story telling with utility. But if the story is only noise and outrage and the utility is missing, the design, by definition, is incompetent.
The thing is, we’re not running out of noise, but we can always use more beauty.
Dave Griek will join News Channel Nebraska as evening anchor next week. “I am honored to continue my career as evening anchor with News Channel Nebraska,” Griek said. “This state is full of wonderful people, and I sincerely thank everyone who has allowed me into their homes, and given me their trust over the last…Read More
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the company confirmed the layoffs but declined to share their exact scope….Read More
German startup FibreCoat has bagged €20mn in Series B funding as it looks to bring its super-resistant materials to the burgeoning space industry. FibreCoat spunout from RWTH Aachen University in 2020. The startup has developed a patented process for coating fibres with metals and plastics during the spinning stage. This creates fibres that are lightweight and conductive, yet strong and durable — at a fraction of conventional costs. These can then be spun together to form reinforced composites. So far, FibreCoat has focused on securing clients in the automotive, construction, and defence industries, where the materials are particularly useful for…
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Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and Reddit to air their grievances with the campaign’s AI-powered features, calling the music streamer “lazy” and saying the work “flopped” for its lackluster design and…Read More
