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How the CEO took the wellness brand from DTC to global markets.Read More

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the […]Read More

Wondering if AI voice agents could improve and scale your customer service? Want to know what it takes to implement AI voice assistants in your business? In this article, you’ll discover how to deploy AI voice agents that handle real customer interactions while avoiding common pitfalls. How AI Voice Agents Help Businesses AI voice agents […]

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It’s difficult to write directions.

A user interface, a map or a recipe all require empathy.

That’s because the person writing it knows something the reader doesn’t. In fact, that’s the only reason to do it.

But because instructions exist to bridge this gap, we benefit by understanding and focusing on the gap. The instructions aren’t there to remind you of how to do something. They serve to help someone who doesn’t know, learn.

Here’s a useful way to begin:

Assume less.

Yes, the person reading your recipe knows what a knife is, but do they know you keep your mustard in the food cabinet, not the fridge?

List every step you could imagine, and then list some more.

Once the overdone, step-by-step instructions exist, begin removing them. The interface for your induction cooktop probably doesn’t benefit from having icons so obscure they’re meaningless, but it also doesn’t need every step for boiling water enunciated in capital letters.

In my experience in reading instructions, it’s easier for the user to skip over steps that are too complete than it is to try to guess what the person writing the directions had in mind.

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For a long time, tech events were built around scale. The bigger the crowd, the stronger the perception of success. Attendance numbers became a proxy for impact, and festivals grew year after year because that was what the industry expected. That model no longer fits how tech leaders work today. Over the past years, I have spent time in conversations with founders, executives, and operators who carry real responsibility inside their organizations. As a community builder, I often speak with them before they commit to attending events. Their questions are direct. They want to know who will be in the…

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Americans’ eating and drinking habits are changing. So are Super Bowl advertisers.Read More

Stanley 1913 has a plan for post-viral fameRead More

Venture capital powerhouse Sequoia Capital is preparing to invest in Anthropic, the AI startup best known for its Claude family of large language models, in one of the largest private funding rounds in tech this year. The deal is being led by Singapore’s GIC and U.S. investor Coatue, each contributing roughly $1.5 billion, as part of a planned raise of $25 billion or more at a staggering $350 billion valuation. This move stands out for two reasons: the size and speed of the valuation surge and the fact that Sequoia, already an investor in rival AI builders such as OpenAI…

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When the European Commission announced on 15th of January a €307.3 million funding call for AI and related tech under Horizon Europe earlier this year, the press materials presented it as a strategic push toward trustworthy AI and European digital autonomy. The funding targets trustworthy AI, data services, robotics, quantum, photonics, and what Brussels calls “open strategic autonomy.” Viewed in isolation, the number itself isn’t eye-popping. By global standards, where the private sector alone pours hundreds of billions into AI, €307 million is barely a rounding error. Yet this sum matters less for its scale and more for what it…

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We are story-processing creatures, and the most effective stories are often embodied in people. Living examples of the lesson we’re trying to learn and the posture we hope to model.

Heroes, mentors, martyrs, examples, icons, avatars, archetypes, and even villains.

Sometimes those people are fictional, living in an anecdote and refined to form a legend.

The leverage of media, though, has made history more powerful than any made-up story ever could be.

When we rehearse and amplify the story, we can’t help but make the person less real. The story has a purpose, and its purpose is to remind us of who we could be and how we move forward.

This is what saints do for us. This is why we put pictures on the wall or invoke the memories of the people who came before us.

Reminded of our heroes, we know we can improve. We can work harder for justice, find more compassion and show up as a contribution. We can look at the ordinary moments when someone chose to keep going and realize that choice is available to us as well.

There are so many extraordinary people who have come before. It’s on us to choose our heroes wisely and to do the hard work to honor the contributions they made. Even when it’s difficult and unpopular. Especially then.

Today is a fine day to consider who’s on our wall.

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