Freelancers Who Worked for the Mill Claim at Least $280,000 in Unpaid Fees
Freelancers who once worked for the storied production studio The Mill claim they’re owed at least $280,000, but see little hope in ever getting the funds.Read More
Amid Sociopolitical Headwinds, Activist Group Clean Creatives Appoints New Executive Director
Laura Ranzato shared how the campaign has evolved—and what’s next.Read More
Overnight Cable News Ratings, Nov. 21-23: Mamdani’s White House Visit Brings Viewers
Two Fox News shows finished with more than a million total viewers.Read More
URL Media Raises $5 Million to Expand Its BIPOC Network and Revenue Lines
A grant from the Knight Foundation will fund scaled ad operations, data tools, and a fast-growing publisher and creator network.Read More
The red zone, wasted
Sports cars have a tachometer, a gauge showing how close the motor is to melting down.
When the revs enter the red zone, performance is enhanced–for a while. Do it too much or for too long, and you’ll burn out.
In our work, there are two sorts of red zones.
Athletes know that the last 5% of their effort accounts for 100% of their success. The same is true for pianists and any endeavor where we are sorted by elite performance.
But many people work in industries where the last 5% of their effort might account for just 5% of their success. A stockbroker who stays busy cold calling clients late into the night doesn’t receive increasing rewards–they just get a little busier.
The problem with the linear reward curve is obvious–people who are driven to get just a little more repeatedly do just a little more, until they’ve broken everything they said they wanted.
If you’re going into the red zone, be clear about what the outcome is supposed to be.
5 Lessons From Disney’s Magical, Talkative Doodle
Gut’s Anselmo Ramos reviews Disney’s holiday adRead More
American Eagle’s Sydney Sweeney and Travis Kelce Campaigns Grew Customer Loyalty by 4%
Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth.Read More
Omnicom Unveils New Media Leadership Team After IPG Merger
The new Omnicom Media leadership structure includes only a small group of former IPG executives, according to a document viewed by ADWEEKRead More
IPG’s Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership Ranks—Read the Internal Memo Here
Eileen Kiernan, the leader of IPG Mediabrands, is stepping down from her role as the firm is absorbed into former rival Omnicom Media.Read More
How Target Lost the Middle Class, and Walmart Cashed In
Two contrasting Black Fridays are entirely representative of the yawning gap that now exists between Walmart and Target.Read More