Flywheel’s New Reporting Metric Lets Brands Visualize Amazon Customer Data
The Omnicom agency is aiming to help advertisers move beyond return on ad spend.Read More
AI Shopping Is Here but Brands and Retailers Are Still on the Sidelines
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.Read More
‘You Have to Jump’: The Atlanta Journal-Constitution Is Betting Its Future on Digital
CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta’s newspaper as a modern media company.Read More
NASCAR Legend Jimmie Johnson Will Un-Retire in 2026: ‘Massive Opportunity’
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK’s Brandweek conference.Read More
BRANDWEEK: How Yahoo, Delta and Peanuts Turned Milestone Anniversaries Into Brand Revivals
From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.Read More
BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.Read More
BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
OpenWav lets musicians connect with and benefit from their relationship to fans.Read More
BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.Read More
BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands
The team behind Always Alpha showcases the opportunity in women’s sportsRead More
BRANDWEEK: The New Way Reebok and the Atlanta Dream Are Shaping Athlete Brand Deals
Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.Read More