Upskill

Training

Get started with Social Studio

Refresher Training Material.

Learn publish, engage, and analyze Social Studio.

[Success With Social Studio]

Get Social with Social Studio

Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.

[TrailBlaze This]

Google Ads

Grow your skills using Google Ads to advertise
your business online, and get Google Ads Certified.[Get certified]

Facebook Blueprint

Learn new marketing skills with Facebook Blueprint. Ranging from page setups to advanced Facebook ads creation.

[Get Studyguides]

Webinars

Digital Plug-In Session  

On Demand

In this webinar we’ll cover:

  • Emerging Digital Trends & Platforms
  • Ecommerce
  • A look into the future of Digital

Speakers:

  • O&L Digital
  • NBL Marketing
  • DotDune

[Watch Here]

Why We Book – Unpacking Travel Loyalty 

On Demand

Duration: 1 hour

Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. And with the emergence of COVID-19 affecting travel worldwide, how you treat your customers today could greatly impact how they book in the months to come.

Criteo’s Jaysen Gillespie discusses what factors make travelers book and what will keep them coming back in 2020 and beyond.

In this webinar we’ll cover:

  • Data on how COVID-19 is affecting travel worldwide, and some optimistic data about what the future has in store.
  • The trends around travel loyalty, including regional and generational insights from over 12,000 respondents across 13 countries.
  • Actionable tips on how your travel brand can use this data to shape its digital strategy.

Speakers:

  • Jaysen Gillespie, vice president of analytics, insights and data science at Criteo
  • Kevin May, editor in chief at PhocusWire

[Register Here]

Emotion in Advertising Is More Important Than Ever: Brand Lessons for Uncertain Times

Date and time: On Demand
Duration: 60 mins
Description:

Join experts from LRW’s Pragmatic Brain Science Institute and Digital Analytics practice to learn how to effectively use emotion in your advertising to reinforce your brand position and future outlook. You’ll learn:

  • The science behind emotion – how different emotional states deliver behavioral outcomes, and sustainable brand connection
  • Tools and techniques for measuring emotion in advertising
  • Actionable case studies from brands effectively using emotion to drive short- and long-term success

[Watch Here]

How Understanding Customer Journeys Drives Sales – by Salesforce

Date and time: On-demand.
Duration: 60 mins
Description:

Join Marketing Week editor Russell Parsons, TUI brand and content director Toby Horry, and Virgin Holidays customer communications manager Chris Insall, as they explain:

  • The process of mapping the customer journey
  • What the challenges are
  • How to align your objectives internally
  • How to do personalisation well
  • How to have more meaningful conversations with customers

[Click Here To Watch On Demand]

Channels of Choice

Date and time: On-demand.
Duration: 60 mins
Description:

This webinar will focus on understanding what makes channel selection so important for today’s consumer.  Liz Miller, Senior Vice President of Marketing from the CMO Council will share key findings based a poll of 2,000 consumers across five generations (Gen X, Millennial, Gen Z, Baby Boomers and the Silent Generation).  The key concepts discussed include:

  • Myths around preferred channels of engagement by generation
  • Expectations consumers have for the brands they do business with
  • Implications of a sub-par customer experience

[Click Here To Watch On Demand]