Twitter labeled roughly 300,000 tweets for violations of its civic integrity policy from Oct. 27 through Nov. 11, representing 0.2% of all election-related tweets sent during that time period. Legal, policy and trust and safety lead Vijaya Gadde and product lead Kayvon Beykpour said in a blog post that 456 of those tweets were covered…Read More
While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not. According to Vans’ April Vitkus, that’s because the 54-year-old brand has always had a strong sense of purpose. “Brand purpose is not just for one function or one campaign or one product, it…Read More
Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station. Manscaped hopes to break stigmas with a healthy dose of humor by turning heads with its station takeover, which includes 225 creative displays. It will run through the…Read More
Neighborhood social network Nextdoor rolled out its Neighborhood Sponsorships tool nationwide Thursday, giving local businesses on its platform a way to advertise to potential customers on a ZIP code level. Businesses must create their free business page to use Neighborhood Sponsorships, at which point they provide information including the business name, location and contact information,…Read More
‘Tis the season for holiday-themed advertising, and home security company Ring has gone all in on an Amazon-based partnership that connects the tech giant’s doorbell business with its audio streaming service in a new ad starring Carrie Underwood. The track that Underwood sings for the ad, “Favorite Time of the Year,” dropped exclusively today on…Read More
The Information is banking on virtual events as the media industry, along with the rest of the world, heads into a new season of the Covid-19 pandemic. And the tech-focused digital publisher is boasting early commercial success, so much so that no future event will be without a strong virtual component. By year’s end, The…Read More
The sale of skate culture fashion retailer Supreme was simply a matter of time. The die was cast when private equity firm Carlyle Group reportedly shelled out $500 million for a 50% stake in Supreme in the fall of 2017. So the sale falls right within the typical three-to-five year deal time frame for an…Read More
Both publishers and travel brands have faced financial strain due to the pandemic. Yet travel magazine Atlas Obscura has had its best year yet, according to the company. Under CEO Warren Webster, who joined the publisher about a week before the pandemic took hold in the U.S., the publisher revamped its media strategy. To replace…Read More
Anything posted from Deadra Rahaman on social media is an excellent reason to stop and pay attention. Long an advocate of change in the industry, her perspective and point of view is strong. Combine that with an impressive, 15-year body of work in various agencies and brands, and it’s clear that Rahaman, based in Detroit,…Read More
It’s hard to imagine a better market for Chipotle than 4,400 young men and women, aged 17-23, famished after a regimen of running, swimming and lifting weights. But that’s the band of regulars who’ll soon be lining up at the fresh-Mex chain’s newest location just outside the gates of the United States Military Academy in…Read More
