We’re kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. 7Dots 7Dots has been appointed by Rite-Hite to develop and lead its digital marketing strategy across Europe. The UK-based digital experience agency will help optimize Rite-Hite’s paid digital advertising across six key European…Read More
Europe’s first-generation Vega rocket has blasted a payload into space for the last time. Vega lifted off from Europe’s Spaceport in Kourou, French Guiana in the early hours of this morning. It was carrying Sentinel-2C, an Earth observation platform that will now join Europe’s fleet of Copernicus satellites. LIFTOFF of #Sentinel2 C on the last Vega rocket from @EuropeSpacePort in Kourou, French Guiana on 5 September 2024! pic.twitter.com/QzAZPkqBTr — European Space Agency (@esa) September 5, 2024 The European Space Agency (ESA) called the launch a “fitting” farewell for a rocket that was primarily responsible for deploying small Earth observation satellites…
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The evening newscasts enjoyed a nice bounce heading into the Labor Day weekend as all three posted week-to-week gains in total viewers. ABC World News Tonight with David Muir was the No. 1 program of the week across broadcast and cable. The ABC News flagship newscast has been the most-watched program on television for 23…Read More
The final week of August saw the total viewer gap separating ABC News’ Good Morning America and NBC News’ Today narrow to only 26,000 total viewers. Meanwhile, third place CBS Mornings was also the only morning show to record week-to-week gains in both total viewers and the advertiser-coveted Adults 25-54 demo. It finished behind GMA…Read More
Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his…Read More
Glen Dacy has been named vice president of news content and streaming for Fox’s Chicago duopoly, WFLD and WPWR. Dacy will oversee all the editorial, business, and administration functions for the duopoly’s news and media content creation across multiple platforms, reporting directly to Sheila Oliver, svp and gm. “With decades of Chicago news experience, Glen…Read More
Heidi Meili is leaving NBC Montana after 24 years. “As I move on to anchor Good Day throughout the Spokane area, I want to thank all of you viewers for your support over nearly 25 years at NBC Montana,” she wrote on social media. “The company gave me these beautiful flowers for my last broadcast…Read More
Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He’ll appear on programs across Scripps networks. “I’m a big fan of what Scripps is building–fair-minded and smart coverage of American politics,” Cillizza said in a statement. “I look forward to…Read More
Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively. Life360, a publicly traded mobile app company, first said it was starting an advertising business on an earnings call in February, and it expects that business to grow to…Read More
Reports that the Netherlands plans to implement (under US pressure) new export restrictions of ASML equipment to China are increasing. In the name of national security, the US chip war against China has been escalating since 2022, when Washington took the first decisive steps to curb the Asian country’s semiconductor ambitions. Part of the US strategy has been applying pressure to ally countries such as the Netherlands — home to ASML. The Dutch tech company is the sole manufacturer of the world’s most advanced chipmaking machines. The Netherlands has curbed exports of ASML’s most sophisticated machines for high-end chips since…
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