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From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.Read More

A 7-day advent calendar of the best agency holiday cards of 2025.Read More

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions.  This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, […]Read More

Kellanova chief growth officer Charisse Hughes will leave the company on Dec. 24 following Mars’ acquisition of Kellanova.Read More

Frozen pizza changed the game for many pizzerias. If you couldn’t offer something better than what I had in my freezer, what do I need you for?

If the wedding photographer can’t deliver more magic than the phone in my guest’s pocket, no thanks.

Does working with your non-profit make me feel better than putting a dollar in the violin case of the busker down the street?

And if the local print shop can’t set type better than my Mac, I’ll move on.

So–is your copywriting, research, illustration or coding better than I can get from the AI on my desk?

Racing to the bottom is no fun. You might win.

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The new ad units let consumers drop products straight into a shopping cart.Read More

Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.Read More

It’s an odd term, worth a look.

We don’t notice that the tree we planted a few years ago thrives just a bit more each day. We don’t notice that the mail shows up when it’s supposed to, that our civilization persists in the face of chaos, and that the lights (usually) go on when we flip a switch.

Granted?

What would happen if we paid as much attention to these persistent delights as we pay to the annoying surprises that unfold each day?

The narrative of our time here becomes our lived experience. We’re the directors of this very long cinéma vérité documentary, deciding what gets focused on and what we skip over.

And it turns out that choosing our focus often leads to the plot changing as well.

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And shiitake mushrooms, spaghetti squash, ginger and even packaged tofu?

In the 1960s, the culture changed, and so did the supermarket. Small markets with fifty or sixty kinds of fruits and vegetables transformed into supermarkets carrying hundreds of varieties. Cooking shows and cookbooks raced to teach home cooks about the new, interesting and exotic.

And Frieda Caplan showed up to orchestrate a connection between a desire for novelty and unknown international foods.

Frieda didn’t invent the kiwi. But she named it, told a story about it and brought it to the merchants who needed it. She saw that markets in flux often need narrators.

The metaphor is something we see all the time–when markets and culture change, there’s room for an agent of change to bring leverage and innovation to the world. The extraordinary thing about Frieda’s was the scale of it. One person, in the right place, the right moment, with the right attitude, transformed the diet of millions of people.

Is there any doubt that right now we’re seeing a similar shift in the culture all around us?

Go find a kiwi.

[You can see the documentary here.]

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Shenielle Jones is Jenna Hager Bush’s new co-host on the fourth hour of Today.Read More