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‘The Game is Ours’ from Ogilvy champions joy through sport.Read More

A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More

G2, the Chicago-based software insights platform, agreed today to acquire three prominent software review and discovery properties from Gartner: Capterra, Software Advice, and GetApp. The deal brings four of the largest B2B review sites under a single roof and signals a shift toward unified, AI-driven software recommendation and buying experiences.   According to the announcement, the combined business will include roughly six million verified customer reviews and tap into an audience of more than 200 million annual software buyers. G2 said it expects the transaction to close in the first quarter of 2026, subject to standard regulatory and closing conditions.   G2’s…

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X’s head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.Read More

The company told advertisers its U.S. data center failure could mean missing ads and broken campaign featuresRead More

AI adoption is creating a clear divide among employees. Some see AI as a tool to increase their impact, while others see it as a threat to their role. So, where does the truth lie between these two mindsets? Let’s explore. AI doesn’t eliminate roles, it removes low-leverage work Over the past two years, we’ve seen a wave of layoffs often attributed to “AI replacing humans.” Among widely discussed cases, IBM openly stated that over 7,000 back-office roles may no longer need to be hired because AI can absorb the work. Many other tech players, including Microsoft, Amazon, and HP,…

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What every tech marketer can learn from Salesforce.Read More

The Next Web (TNW) is making a bold move: its flagship conference is relocating to London, placing TNW’s main annual event at the centre of one of the world’s most powerful technology and investment ecosystems. The move marks a significant moment for TNW and signals a broader evolution of the brand’s global events strategy. A new concept: TNW Gathering Alongside the move to London, TNW is introducing a new global event concept: TNW Gathering. Designed as an intimate, invite-only format, TNW Gathering is created for members of the TNW Council and a carefully selected group of founders, operators, and investors.…

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The spot uses San Francisco’s iconic hills to nod to Oikos’ protein-packed products.Read More

The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to answer directly. Tools like ChatGPT and Perplexity don’t send people browsing; they synthesise information from multiple sources and deliver a ready-made response inside the interface. For brands and publishers, this creates a new problem: what does visibility mean when nobody clicks anymore? The decline of the click-based era For years, search optimization revolved around a familiar feedback loop: publish content, earn rankings, drive clicks, measure performance. Traffic, impressions, and engagement…

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