A Future-proof Media Plan
This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an ever-evolving media landscape. A Brandweek […]Read More
Using AI to Move From Predictive to Proactive
This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in […]Read More
Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.Read More
CNN Teams With T-Mobile for News Coverage and Ad Opportunity
This is T-Mobile’s second major partnership with a news operation recently.Read More
Getting Human-driven, AI-assisted Marketing Right
This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]Read More
How Deep Learning Is Teaching Marketers to Think Smarter
This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and saving teams valuable time. But given the wealth of available […]Read More
The New AI Reality Check
This post was created in partnership with OMD In an era where AI can accelerate entire workflows in seconds, the pressure to integrate the technology is omnipresent. But brands are […]Read More
How Performance Marketing Enhances Value and Growth for the CPG Industry
This post was created in partnership with Ibotta Real-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly […]Read More
TikTok Launches Podcast Network with iHeartMedia
The social giant is breaking into podcasting with a creator-driven network powered by iHeart’s massive audio reach.Read More
Good at pivoting
Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.”
This is a key function in industrial organizations, bureaucracies and any organization with more than thirty people.
It’s someone (often not a ‘man’) with a boss and with employees.
In our modern world, this person goes to meetings. That’s their job. The company can afford to pay them well and give them resources to help keep things in sync.
Pivot people rarely make decisions and they don’t make widgets. They have influence, but their real work is in the pivoting part. Bringing human energy to the art of coordination.