Nielsen’s The Gauge Ratings for November 2025
Broadcast had its best month for the year.Read More
Week of Dec. 1 Cable News Ratings: All Networks Up Double-Digits in Primetime
Fox News and MS NOW also recorded double-digit growth during total day.Read More
2025: The Year AI, Mega-Mergers, and Mad Money Shook Media and Advertising
An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.Read More
Can Buzzy Marketing Bring Back JCPenney? CMO Marisa Thalberg Is Betting on It
Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the private island, the celebrity guest list, and the parking for […]Read More
Nielsen Hits Back After VAB Says Big Data + Panel Has Gone ‘Worst-Case-Scenario’
New VAB report calls big data + panel “unstable,” while Nielsen says the analysis is “seriously flawed.”Read More
Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset
Elevating Therabody from a Covid darling to category standout.Read More
How to Write High-Converting Copy with AI: A Strategic Framework
Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy […]
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Filtering ourselves
We don’t use the same language or ideas with an in-law that we do with our bar buddies.
When the internet was young, people often chose to filter themselves online. We didn’t know who was on the other end of the pipe, and we knew it would be there forever. And typing feels more permanent and official than speaking…
Over time, the algorithms rewarded people who were guttural, hurtful, profane and, to use an overused and inefficient word, “authentic.” And so it flipped.
Now, social media is filled with amped-up rants that pretend to be unfiltered, and the standard for discourse is quickly eroding. There’s plenty of data to confirm that we’re spewing words and ideas that would never be tolerated in person, with friends.
Why should our standard for public behavior be lower than it is for the people we know?
Unfiltered doesn’t mean real. Because it’s our filters that make us who we are.
AAF Reveals Advertising Hall of Fame Class of 2026
Honorees are recognized on the Hall of Fame’s 75th anniversary.Read More
2026 Predictions: Search Takes a Backseat as Brands Battle Inside AI’s Black Box
Predictions are hard, especially now: inevitably some things will look obvious or outlandish in hindsight. I ask that you only remember the predictions I got right.Read More