The Ads That Made People Feel Something In 2025, Per System1
System1 ranked 2025’s most effective U.S. ads by emotional response and strength of branding.Read More
Experts Say TV Advertising Will Get an AI-Driven Reset in 2026
Ad buyers and sellers tell us how AI will affect TV in the year ahead.Read More
The Death of Organic Reach: What Works Right Now
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […]
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All bananas are the same
Not just similar. Cavendish bananas (the usual kind here in the US) are all clones, each from a tree grafted from a tree grafted, all the way back, from the first tree of the species in the UK.
There are problems with this.
Sure, the banana is the most reliable fruit. The banana marketing folks don’t have to worry about uniformity.
But the monoculture is fragile. When the virus that kills this species spreads, they’ll all disappear.
And there’s little room for innovation, for positioning or to be anything more than a commodity provider. It’s hard to tell a story about a better banana when bananas are all so obviously the same.
My best advice is to avoid being a banana farmer.
Popular new ideas
They seem like they’ll spread to everyone and stick around forever.
This almost never happens.
In order to spread to everyone, they need to move beyond the people who are looking for a new idea. And that happens when existing users have a powerful reason to tell their friends.
Not only that, but the idea has to solve a real problem for people who weren’t sure that there even was a solution to that problem.
And in order to stick around forever, there needs to be a generous lock-in, a reason to not only keep using it, but to not switch to the next thing.
The network effect plus stickiness almost never happens after the idea is launched. It’s about marketing (in the powerful, design sense) not promotion.
Here’s How the News Networks Will Ring In 2026
Times Square will be the focal point for many of the networks.Read More
5 Questions for… CNBC’s Creative Lead on the New Logo Design
The entire process took about 7 months.Read More
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.Read More
How A24 and Timothée Chalamet Dreamed Big for the Marty Supreme Marketing Campaign
The film brought Marty Supreme to life by blurring the lines between fiction and reality.Read More
The Future of AI and Marketing: What’s Coming and How to Prepare
Do you feel overwhelmed by the rapid pace of AI development and how it might impact your business stability? Are you wondering how autonomous software might fundamentally change the way customers find and buy from you? In this article, you’ll discover what AI agents are, how they will reshape the customer journey, and how to […]
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