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The Worst Ad of the Year

Business

Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.Read More

Using AI to Automate Your Social Media and Your Marketing

Business

Using AI to Automate Your Social Media and Your Marketing by Social Media Examiner

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business? In this article, you’ll discover how to use AI automation to streamline your marketing and social media workflows. Why AI Automation Matters for Marketing […]

The post Using AI to Automate Your Social Media and Your Marketing appeared first on Social Media Examiner.

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A good business vs. a useful idea

Business

Ideas open doors, lead to connections and make things better.

But not all good ideas are good businesses.

Crop rotation is a good idea. So is sous vide cooking and the sport of juggling. But these aren’t good businesses.

A business thrives when it can charge a premium–selling something for more than it costs. That means that there has to be a competitive advantage, an asset that produces value. Easy substitutions are a challenge for businesses, but useful ideas are often based on how easy they are to share.

Create something of value. And then find a reason why people will eagerly choose your version and happily pay extra for it.

[Update: After 20+ years, the original RSS feed for this blog doesn’t work any longer. The one to use is: https://seths.blog/feed/ I strongly recommend RSS, it’s the best way to read blogs. Own your communications, don’t let Google filter them.]

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