As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations.Read More
The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.Read More
CloudX enlists AI agents for ad pricing, optimizing inventory.Read More
The most impactful agency executives are the ones who have powered themselves and their organizations, proving themselves indispensable to their clients. Through their work, these agency C-suite execs are setting […]Read More
The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures.Read More
How to scale authentic creator-driven campaigns that move the needle across the entire funnel.Read More
HubSpot’s Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop.Read More
Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at iSpot, to share a visionary playbook for video creative excellence.Read More
Take a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music.Read More
Publicis Groupe CEO criticizes ‘apples and oranges’ accounting ahead of Omnicom’s IPG takeover.Read More
