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Paramount+’s Landman was the only non-Netflix title with more than a billion viewing minutes.Read More

‘The Machine’ plugs into marketers’ existing tools, with a broader launch expected in Q1.Read More

Ads in LLMs are coming, agency leaders say, but they’re likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers.Read More

The AI industry has become adept at measuring itself. Benchmarks improve, model scores rise, and every new release arrives with a list of metrics meant to signal progress. And yet, somewhere between the lab and real life, something keeps slipping. Which model actually feels better to use? Which answers would a human trust? Which system would you put in front of customers, employees, or citizens and feel comfortable standing behind it? That gap is where LMArena has quietly built its business, and why investors just put $150 million behind it at a $1.7 billion valuation, in a Series A round.…

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Even though yeast is far more reliable than it used to be, many bakers still proof it before investing the time and materials to bake a loaf of bread. The extra few minutes waiting for it to bloom is cheap insurance to avoid a failed loaf a day later.

If you need to be sure there are no pits in your chopped dates, it makes sense to avoid mechanically de-pitted fruit. Every single date has exactly one pit, and if you find it yourself, you’ll know you found it.

We can’t do every task ourselves, and we can’t test every raw material, particularly if it’s a destructive test like whether or not this glass is tempered.

The math is simple, but easy to avoid: What are the chances that the component in question might fail, multiplied by the cost to the project if it does. Compare this to the cost of the test and you’ll know what to do.

In my experience, we focus on the easy tests, without thinking hard about the real costs. Three shortcuts to avoid: Tradition, proximity to failure and the vividness of the rare cataclysm.

Traditional tests might distract us from the checks we ought to be doing.

Proximity to failure puts our focus on things at the end of the process as opposed to thinking hard about the underlying components and system failure.

And vivid failures are failures that get our attention, but loud and urgent aren’t the same as important and useful.

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Rob Riggle is a former lieutenant colonel in the Marine Corps, a stand-up comedian, writer, actor, podcast host, and even a jet pilot. But one thing he is not known […]Read More

Global advertising EVP Jessica Ling on building a modern membership offering.Read More

Plus, what it takes to make transformation stick inside large organizations.Read More

NBCUniversal scores huge Olympics ad sales and brings on more advertisers than ever.Read More

The six-episode series will feature brand integrations with advertisers, including Wayfair, eos, and Michaels.Read More