Super Bowl 60 Went Heavy on the ’90s Nostalgia
Several brands took a walk down millennial memory lane.Read More
Process thinking
Sure, you made it work this time, but will it work next time?
Can you teach the method to someone else?
Do you have a protocol for what to do when it doesn’t work?
How can someone else contribute to your process to make it better?
GLP-1 Brands Enter Their Super Bowl Era
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]Read More
ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60
Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.Read More
Zara and Adidas Share the Stage at Bad Bunny’s Super Bowl Halftime Show
They made guest appearances alongside Lady Gaga, Ricky Martin, and More.Read More
AI.com Crashes the Super Bowl, and Its Website
Crypto.com co-founder responds after AI.com website goes down.Read More
Red Bull Features Flirtatious Dogs In Super Bowl Ad
Red Bull sticks to its signature playful animation style during the biggest ad event of the year.Read More
Super Bowl Hot Take: Salesforce Turns the Game Night Into a MrBeast Game Show
The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.Read More
Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality
Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.Read More
Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning
Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.Read More