BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.Read More
BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
OpenWav lets musicians connect with and benefit from their relationship to fans.Read More
BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.Read More
BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands
The team behind Always Alpha showcases the opportunity in women’s sportsRead More
BRANDWEEK: The New Way Reebok and the Atlanta Dream Are Shaping Athlete Brand Deals
Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.Read More
BRANDWEEK: How to Score Texas-Sized Wins With YouTube, From Universities to Candy Brands
Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.Read More
BRANDWEEK: Elizabeth Banks Wants to Flip Wine Culture Upside Down (and Put It In a Can)
The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar.Read More
MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand
The marketing campaign, dubbed ‘We the People,’ is meant to affirm MS NOW’s journalistic mission.Read More
Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers
Netflix releases new metric for measuring ad tier.Read More
Turning Texas A&M Into a National Brand With CMO Ethan Braden
Why universities must think like modern brands.Read More