AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.’Read More
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.’Read More
The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly preventing the company from denying ad dollars to publishers based […]Read More
Strategies for competing as a challenger brand in established B2B markets.Read More
Sinclair announced Jimmy Kimmel Live will return to its local stations.Read More
Plus, Fox News Books is seeing success in the publishing industry.Read More
Netflix had six titles in the chart, with two of them having over a billion viewing minutes.Read More
The Swedish company gave impacted staffers little explanation for the reorg, according to sources.Read More
On July 23, a jeans-clad Sydney Sweeney ignited the culture wars as she starred in an American Eagle ad, lying on her side, her blue eyes trained at the camera, […]Read More
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.Read More
Perhaps this metaphor will help:
Nails are the easiest to use and require the least skill.
Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage.
And screws are the most resilient. They require good judgment in their selection and skill in their application. They create a powerful bond but can also be undone without a lot of fuss.
Often, we build our projects with nails. Sometimes, we commit and use glue. But screws often yield the best productivity in the long run. They’re not easier, but they might be better.