Good-Loop to Offer Free Ad Emissions Measurement for IAS Customers
Advertisers will now get free sustainability metrics through the IAS platform, provided by B-Corp Good-Loop.Read More
Advertisers Can Now Buy SiriusXM Audio Ads Directly Through Amazon DSP
Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP. Read More
Nike Flips the Swoosh Script
As Nike struggles to reach a younger generation, it’s betting on a tweak to its iconic tagline.Read More
Coles Picks Topsort to Scale Retail Media With AI and Bidding Tools
Coles, which has more than 1,800 stores across the country.Read More
LinkedIn Awards Creative Account to McCann in Latest Agency Shakeup
LinkedIn appointed McCann as global creative agency of record following a closed review.Read More
Emmys Hit 4-Year Viewership High, Making CBS the Big Winner
The show reached 7.4 million viewers on CBS and Paramount+.Read More
KFC Taps Melissa Cash From Wingstop as U.S. CMO
She’ll help write the next chapter of the chicken chain’s ‘comeback era.’Read More
Eos CMO Soyoung Kang Promoted to President
The marketer is behind the brand’s rise from lip balm challenger to Gen Z fave.Read More
Jude Law Dumps Romcoms But Finds Happily Ever After With Uber Eats
Jude Law gives up on romance in a new ad from Uber Eats.Read More
US and Chinese Officials Reach Deal to Allow TikTok to Continue US Operations
The Trump administration on Monday said it has arrived at a deal with China that will allow TikTok to continue operating in the U.S. Read More