Business

Doritos is hosting a retro telethon with 1980s legends ahead of the final season of Stranger Things.Read More

A few decades ago, when I was raising funding for a startup, I made a lasting impression on an investor by not only talking about how successful we would be, but also highlighting what would happen if we weren’t. Later, in an informal setting, I asked him what had persuaded him to invest in us. He told me that during the pitch, I had said, “And if all our predictions and expectations are wrong, we will use the last of our funding for a magnificent farewell dinner for all our investors. You’ll have lost your money, but at least you’ll…

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Cheez-It’s absurd ads show how cravings can strike at the most inopportune moments.Read More

On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour.

“Compared to what” is the unstated question that we ask ourselves, all the time.

Consumers, employees and peers are unlikely to think about what’s already a given. It’s the changes we notice.

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It offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale.Read More

AI startups are beginning to use emotional marketing tactics to build their brands.Read More

Jay Wallace, Fox News Media president and executive editor, peels back the curtain on the network’s success.Read More

OpenAI shifts to human-centric storytelling in its largest-ever brand campaign for ChatGPT.Read More

Start where you are.

Start with what you’ve got.

Start now.

Now is the perfect moment. It only feels ‘fast’ if we’re rushing.

Don’t rush. But act.

With deliberate progress.

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The next dish.

It might be better than the one you have now.

The presence of the next dish, its possibility, corrodes our experience. “Compared to what?” keeps needling us.

The next email, the next text, the next blog post.

It arrives, unbidden, unasked for. Here it comes.

Next.

Like Lucy in the chocolate factory, we’re trained to simply focus on next.

Which is rarely as satisfying as now.

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