Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future
Plus, driving results in a private equity-backed world of consumer goods.Read More
How Non-Alcoholic Brews Are Remaking Beer Culture With Lagunitas
Balancing authenticity with disruption in a shifting marketplace.Read More
Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA
FanDuel becomes the official odds provider for Prime Video’s NBA and WNBA coverage in multi-year deal.Read More
See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.Read More
Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing
Weinberg will also oversee Nielsen’s content, social, web, and events teams.Read More
IPG Wins Bayer’s $720M Global Consumer Health Account
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]Read More
Heineken Turns Seoul Rooftops Into Urban Community Spaces
Heineken transformed Seoul rooftops into hubs for social connection.Read More
Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin
Gwyneth Paltrow and daughter Apple Martin star in Gap’s new campaign.Read More
Beats Couldn’t Pick Just One NFL Player For Its Ad–So They Have to Earn It
New Beats product Powerbeats Fit launches with a comic ad featuring NFL stars Saquon Barkley, Justin Jefferson, and Jayden Daniels.Read More
MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions
The financial news publisher is rolling out neon-green ads to target Gen Z with tongue-in-cheek taglines, such as “Make sure your kids are nepo babies” Read More