The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura.Read More
Reese Witherspoon Finally Gets to Play Tourist in Wells Fargo’s Travel Ads
In new Wells Fargo ads, Reese Witherspoon explores London and Paris as if for the first time.Read More
The Office’s Craig Robinson Swore Off Comedy, But AT&T Has the Last Laugh
The Office stars help Craig Robinson get his new business off the ground in AT&T’s comedic campaign.Read More
NBA and Amazon Take a Shot on AI Partnership
Amazon Web Services becomes official cloud AI partner of NBA, WNBA, and more.Read More
Mastercard Launches Ad Business to Pitch Its Shopping Data to Advertisers
The credit card company has 500 million enrolled consumers.Read More
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs
New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs.Read More
Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations
Nike’s earnings have beat expectations, but its CEO says it’s comeback is just beginning.Read More
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.Read More
Netflix and Stranger Things Are Turning Target Stores Upside Down
Netflix and Target’s Stranger Things collab features in-store experiences and more than 150 items.Read More
Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do
When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores […]Read More