American Eagle’s Latest Celeb Ambassador? Travis Kelce, Taylor Swift’s Fiancé
Collab with Kelce’s Tru Kolors brand follows buzz around NFL star’s engagement to Taylor SwiftRead More
Criteo vs. the Upstarts: A Retail Media Showdown
Retail (or commerce) media has been one of the most promising growth areas in digital advertising over the last few years. But you can’t have gold without a rush, and in this case, it means a rush of retailers trying to become ad networks, and a rush of vendors with all the tools to help them power up.Read More
At Bad Bunny’s Sold-Out Puerto Rico Residency, Brands Score a Front-Row Seat
Ritz Crackers, Method, and more are courting Latino fans through experiences in and around the event.Read More
Blue Apron Pioneered Meal-Kit Subscriptions. Here’s Why It’s Scrapping Them
Earlier this year, The Hollywood Reporter asked Charlie Brooker, creator of Netflix’s anthology series Black Mirror, how he can take almost any topic to a dark and dystopian place. Brooker […]Read More
Meet the Brands Partnering With The Summer I Turned Pretty to Reach Gen Z
Amazon Prime Video’s The Summer I Turned Pretty’s final season is well underway and brands want to reach its fanbase. Read More
How the Marketing Campaign for Neon’s Body Horror Hit Came ‘Together’
The Together campaign featured appearances from the cast, special screenings, and pop-up shops.Read More
The Best Brand Reactions to Taylor Swift and Travis Kelce’s Engagement
Krispy Kreme, Walmart, Panera, and more shared reactions online.Read More
Amazon Says It Exceeded Expectations With ‘Significant Growth’ in Upfront
According to an Amazon spokesperson, the company’s live sports offering provided incremental volume growth in upfront.Read More
Week of August 18 Evening News Ratings: NBC and CBS Have Growth
CBS News rose in total viewers, and Nightly News gained in the Adults 25-54 demo.Read More
Week of August 18 Morning News Ratings: CBS Mornings Has Gains
GMA puts distance between Today in total viewers.Read More