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The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for political campaigns.Read More

CNN saw double-digit growth in primetime.Read More

All three morning shows recorded week-to-week declines in both measured categories.Read More

The publisher has seen revenue and headcount grow 20% and 25%, respectively, after changing ownership last April.Read More

Shutterstock’s Creative Impact Report finds that volume-based strategies don’t deliver results for marketers.Read More

ChatGPT is retailers’ newest frenemy.Read More

The Zenith and MiQ veteran is rejoining the business.Read More

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect? In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions. Why Behavioral Science Matters for Marketers If you work in marketing or […]

The post Applying Behavioral Science for Improved Conversions appeared first on Social Media Examiner.

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British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform. Read More

If there was a website you could visit to find out what the future held, how often would you visit it?

We do that with the weather, sometimes daily.

People are drawn to breaking news and social media buzz because they have an urge to know the now, which is a bit like the future, except it already happened.

One alternative is to spend that time and energy inventing the future instead. There are countless things we can do today to change tomorrow.

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