Best Buy’s new holographic spokesperson is back, ushering in NFL’s opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms. It’s part of a new partnership launching today between the electronics retailer and NBCUniversal. Custom ads featuring sportscaster talent are nothing new–think Howie Long and Radioshack–but it does…Read More
As tennis pros take to the courts during the US Open, Grindr–the dating app for gay, bisexual, trans, and queer people–is serving up a surprise. People who tap on a potential dating match can hear a grunt (a noise made by some tennis players while hitting their shots) instead of Grindr’s familiar notification sound. The…Read More
The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov….Read More
… is almost as difficult as empathy up close.
That person that’s not like you, from way over there, the one that’s on the other team–it’s hard to imagine what they’re dealing with. They don’t believe what you believe, they haven’t experienced what you’ve experienced.
And the person right next to you, the one you’re sure you know so well–they are also dealing with a story and a situation that you can only guess at.
Empathy is really difficult. It’s generally worth it. Because empathy is the key to connection, trust and community.
As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why “some of the most spectacular examples of film art are in the best TV commercials.” But for all the creativity and technical execution that goes into producing the high-quality ads we’ll see this NFL season, many of advertisers’…Read More
Burberry has made two new hires to help it return to growth amid a wider slowdown in the luxury market. Jonathan Kiman and Laura Dubin-Wander have joined the British brand as chief marketing officer (CMO) and Americas president, respectively. Kiman was most recently CMO at Gucci, where he worked for 12 years with a break…Read More
Belgian ebike maker Cowboy has bagged €5mn as it looks to achieve full-year profitability next year — and not suffer the same fate as VanMoof. The funding round was led by Cypress Capital, a Hong Kong-based VC with strong ties to Taiwan, the global hub of bicycle manufacturing. “Cypress Capital is not just a financial investor — which is great to have as well, especially in this climate — but a strategic one,” Cowboy’s founder and CEO, Adrien Roose, told TNW. While Cowboy’s hyper-connected ebikes are assembled in Europe, it sources about half of its parts from Taiwan, Roose said.…
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Top of the Ticker: CNN announced that Marybel Gonzalez will rejoin the network as a CNN Newscource correspondent based in Los Angeles. A former CNN intern, Gonzalez was previously a reporter for CBS News Chicago and has also worked at Telemundo, the Sinclair Broadcast Group and Denver’s PBS station. Breakfast in Kitty Hawk: The latest…Read More
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney’s carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse’s channels, including ABC and ESPN, being pulled…Read More
Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut’s first-ever Fall Fashion Issue. The Cut, part of New York Magazine, is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper’s Bazaar typically vie for. Vox Media is betting that it can differentiate itself…Read More
