Week of Dec. 29 and Q4 2025 Morning Show Ratings
Today led the way during the just-concluded week and the fourth quarter.Read More
ADWEEK Introduces Fastest Growing Retail Media Networks, Now Open for Submissions
This new list will rank the top RMNs by three-year revenue growth.Read More
Nominations For 2026 ADWEEK 50 Are Now Open
Honoring essential leaders across advertising, marketing, media, and technology.Read More
Nvidia Hires Google Cloud Marketing Leader as Its First CMO
The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in February.Read More
Marketers on the Move: Hires and Exits at Nvidia, Pinterest, Puma, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More
Assume bugs
Of course it’s not going to work the first time.
You’ll need to fix errors in the code. Adjust errors in measurement. Deal with changing conditions. Perhaps there are systems effects no one could have predicted.
If we begin a project with the high school mindset of getting a good grade (and avoiding the red check), then not only won’t we be eager to find bugs, we’re less likely to invest in projects that might not lead to flawless results.
On the other hand, if we accept that bugs are a useful part of the process, we’re much more likely to end up with a useful result.
“I’m done,” is not nearly as useful as, “this milestone has been reached, let’s go find some bugs.”
The work isn’t to pretend there are no bugs. The work is to eagerly seek out the most important ones.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Equinox to Dunkin’
Dunkin’, Equinox, Olipop, and more were behind this week’s standout campaigns.Read More
Brands Spent More than $1B on Celebrities in Ads Last Year
Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach).Read More
AI Steps Out of the Screen at CES. These 5 Things Stopped Me in My Tracks
CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI is becoming real-world infrastructure.Read More
5 Things the Ad Industry Can’t Stop Talking About at CES 2026
At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation.Read More