Business

E.l.f. Cosmetics said it ‘missed the mark’ after casting controversial comedian Matt Rife in a recent ad.Read More

The new Ad Council and Sugar23 initiative will focus on content around social impact and mental health.Read More

The partnership, which runs until August 2026, will also see the end of the Ulta Beauty online experience at Target.com.Read More

CNN appointed its first executive to oversee AI integration efforts.Read More

As search and social algorithms change, two major affiliate marketing platforms, LTK and ShopMy, are eyeing becoming one-stop shopping and social destinations.Read More

Netflix finalized deals with all major holding companies and independent agencies in upfront.Read More

In a virtual care market defined by fragmentation and fierce competition, Linda Yaccarino steps into digital health startup eMed as its new CEO at a moment of mounting pressure for […]Read More

A turbulent Q2 earnings season has divided the adtech sector, as investors sell off shares of The Trade Desk, PubMatic, and Viant, and rally behind AppLovin and Zeta Global.Read More

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people […]

The post Emotional Targeting: A Proven Path to More Leads and Sales appeared first on Social Media Examiner.

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LA28 announces naming rights for Comcast Squash Center at Universal Studios and Honda Center.Read More