Week of August 4 Morning News Ratings: Today Has Gains in Demo
Today was the only broadcast with gains in either of the measured categories.Read More
Week of August 4 Evening News Ratings: No Gains Across All 3 Broadcasts
CBS Evening News saw modest drops compared to its competitors in total viewers and the Adults 25-54 demo.Read More
How FX Created an Immersive Marketing Campaign for Alien: Earth
Alien: Earth leaned into experiential strategies to connect with fans.Read More
McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]Read More
Quest Nutrition’s Journey to Culture and Category Leadership
General manager Stuart Heflin on growing a brand after acquisition without selling out.Read More
Beyond Swipe, Tap, Click: Visa Is Betting on AI, Athletes, and Everyday Empowerment
Why building emotional value is the next great differentiator with Visa’s Matt Story.Read More
What’s CBS News’ Future Under Skydance Media?
Skydance Media’s David Ellison toured the CBS News headquarters last Thursday morning.Read More
Cheil Unites North America Agencies to Target Mid-Market Gap
Cheil North America has launched Cheil Agency Network, bringing five agencies under shared leadership to better serve mid-market brandsRead More
Ami Palan Named Accenture Song’s Lead for the Americas
Ami Palan takes over for Ndidi Oteh, who becomes Accenture Song’s global CEO Sept 1.Read More
The Ad Industry Is Dumping Younger Workers
Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.Read More