Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing
Weinberg will also oversee Nielsen’s content, social, web, and events teams.Read More
IPG Wins Bayer’s $720M Global Consumer Health Account
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]Read More
Heineken Turns Seoul Rooftops Into Urban Community Spaces
Heineken transformed Seoul rooftops into hubs for social connection.Read More
Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin
Gwyneth Paltrow and daughter Apple Martin star in Gap’s new campaign.Read More
Beats Couldn’t Pick Just One NFL Player For Its Ad–So They Have to Earn It
New Beats product Powerbeats Fit launches with a comic ad featuring NFL stars Saquon Barkley, Justin Jefferson, and Jayden Daniels.Read More
MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions
The financial news publisher is rolling out neon-green ads to target Gen Z with tongue-in-cheek taglines, such as “Make sure your kids are nepo babies” Read More
AI Search: How to Get Recommended By AI
Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize […]
The post AI Search: How to Get Recommended By AI appeared first on Social Media Examiner.
“Because I said so”
This is the quickest and most direct way to manage. In the short run, compliance is predictable and might even be effective.
Over time, it’s always outdone by the generative and resilient alternative of, “because it’s the course that most effectively helps us achieve our shared objectives.” That opens the door to the brains and hearts of the community, and is also the way toward better.
Weak leaders (bosses, parents, captains and shift managers) resort to authority because they don’t trust themselves and their team enough to actually lead.
Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
Tie’s clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.Read More
Uber Adds New Publishers to Expand In-Car Video Content
Next time you hail an Uber, you might find video reviews of a buzzy new car, local restaurant, or an update on the weather. The move is part of Uber […]Read More