Business

Google’s partnership with GenAI startup Anthropic is raising eyebrows in the UK as the trend of big tech giants backing young AI companies continues. The Competitions and Markets Authority (CMA) said on Tuesday that it’s collecting information on whether the partnership qualifies as a merger and negatively impacts UK competition. In October, Google-parent company Alphabet reportedly committed $2bn to the San-Francisco based startup, which has developed ChatGPT rival Claude. This followed a prior $300 investment in return for a what was said to be a 10% stake. The CMA is now asking “interested parties” to provide comments on the deal…

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DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game’s history. The pair used the delivery service’s Super Bowl ad to display a giant promo code, while adjusting on the fly to give away a prize from every national ad that aired in Super Bowl 2024. The resulting campaign…Read More

Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin’s 1,745 employees. If that sounds like a lot, it is. In 2023, the median compensation for…Read More

The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell’s digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell’s digital transformation network, backed by 50% engineers and 50% creatives…Read More

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs. Kounkel brings over three decades of experience in marketing,…Read More

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands and…Read More

The 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more…Read More

With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious “me time”–on the toilet. The “Selfishly Soft” ad, from agency Publicis London and BAFTA-nominated director Jim Archer, shows people taking time for themselves on the toilet and engaging…Read More

London-based Stairpay has raised £750k in Pre-Seed funding to help first-time home buyers navigate the shared ownership process — and ultimately move to full ownership. For individuals facing challenges entering the (overcrowded) UK housing market, shared ownership offers a potential solution. This government scheme allows buyers to purchase a share of a property (usually between 25% and 75%), while paying rent on the rest to a housing association that co-owns it. “Shared ownership is just one way of facilitating gradual home ownership,” Floris ten Nijenhuis, founder of Stairpay, told TNW. Automating shared ownership Founded in 2022, the startup has developed…

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From Copa America to the UEFA European Championship, it’s been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have another opportunity to claim a spot on the podium. However, if marketers want to go for gold, then they will need to…Read More