Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker’s global creative agency of record. The extended contract will last into 2027. The partnership between the carmaker and creative shop has lasted 65 years to date, with DDB behind VW’s classic “Lemon” and “Think Small” campaigns, both launched in 1959, and more…Read More
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on social media across gaming, sports and entertainment. Since joining video game developer 2K in 2008, Singh has built a strong reputation based…Read More
Sweden remains the leading startup ecosystem in the EU, second only to the UK in Europe as a whole. That’s according to this year’s Global Startup Ecosystem Index Report by StartupBlink. In the past decade, the Nordic nation has emerged as one of the world’s top tier startup hubs. Home to over 7,000 startups and scaleups, Sweden has also minted 41 unicorns to date. This includes high-profile companies such as Spotify, Klarna, and NorthVolt. In addition, the country is the European leader in exit value above $1bn, also outperforming global powerhouses Singapore, Israel, and Canada. Numerous factors are behind Sweden’s…
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Swiss startup Terra Quantum announced today it has landed a contract to embark on a study with the US Air Force for a network utilising post-quantum cryptography, quantum key distribution, and quantum random number generators. Terra Quantum is the recipient of a grant from the Small Business Innovative Research (SBIR) fund for technologies with applications for the defence industry. The aim of the specific project is to create a long-range, ultra-secure communication network that will be virtually unhackable even as quantum computing technologies progress. The news comes as the US National Institute of Standards and Technology (NIST) is getting ready…
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Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for…Read More
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising’s annual revenue run rate–a metric that estimates how much it will make this year based on results so far–surpassed $1 billion, the company announced today during its quarterly earnings call. Uber has long aimed to make $1…Read More
The digital media company Ziff Davis has acquired the tech publisher CNET from its parent company Red Ventures for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been quietly approaching strategic buyers to gauge their interest in…Read More
Two CEOs of major advertising holding companies are above average — at least in one sense. Public filings show Omnicom’s John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom’s 75,900 employees. Interpublic’s…Read More
Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for […]
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On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties, asserting that they exercised their “matching rights” by accepting an offer that the NBA was willing to extend to Amazon in a new media rights deal with the streamer, fellow newcomer NBCUniversal and current NBA…Read More
