Business

In this episode of Adspeak, American Eagle CMO Craig Brommers sits down with editor in chief Ryan Joe to recap what happened during the tumultuous Summer of Sydney Sweeney.Read More

IAB’s Matt Shapo previews the event and how audio and video podcasting is changing marketing.Read More

The Super Bowl 60 ad tracker shows ongoing updates of the latest 2026 Big Game commercials.Read More

Horizon Media Holdings and Havas on Monday unveiled Horizon Global, a joint venture bringing together the media operations of both holding companies in an effort to scale up and compete […]Read More

Comcast’s Xfinity put a fresh spin on the classic Frankenstein tale.Read More

Doritos is hosting a retro telethon with 1980s legends ahead of the final season of Stranger Things.Read More

A few decades ago, when I was raising funding for a startup, I made a lasting impression on an investor by not only talking about how successful we would be, but also highlighting what would happen if we weren’t. Later, in an informal setting, I asked him what had persuaded him to invest in us. He told me that during the pitch, I had said, “And if all our predictions and expectations are wrong, we will use the last of our funding for a magnificent farewell dinner for all our investors. You’ll have lost your money, but at least you’ll…

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Cheez-It’s absurd ads show how cravings can strike at the most inopportune moments.Read More

On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour.

“Compared to what” is the unstated question that we ask ourselves, all the time.

Consumers, employees and peers are unlikely to think about what’s already a given. It’s the changes we notice.

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It offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale.Read More