The NBA Is a Slam Dunk for NBCU: Ads Nearly Sold Out, Around 170 Partners
NBCU is sold out of its marquee NBA spots, with categories including auto, finance, QSR, entertainment, and retail.Read More
Holiday Ecommerce to Hit $253B as Shoppers Use AI to Deal Hunt
53% of consumers use AI to research shopping.Read More
Paramount’s New Ad Offering Looks to ‘Fix’ Streaming Advertising
Paramount Streaming Fixed Units give advertisers prime placements.Read More
McDonald’s Revives Monopoly With a Wink at Its Scandalous Past
McDonald’s brings back its Monopoly game with a nod to the scandal that once tainted it.Read More
The White Lotus Star Natasha Rothwell Calls Out Wellness Culture in Asics Ad
Asics and agency Golin tapped The White Lotus star Natasha Rothwell for a spoof of the HBO series and wellness culture.Read More
Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle
Content agency Manifest is absorbing sister agency Aisle Rocket, forming a mid-sized independent with hubs in New York, Phoenix, Chicago, Boston, and Washington, D.C., the company told ADWEEK. Both agencies […]Read More
Here Come…the Brand Geniuses
Tomorrow, ADWEEK will proudly announce its 2025 crop of 13 honorees.Read More
Advertisers Can Now Buy DoorDash Ads Through Criteo
The two companies signed a multi-year deal.Read More
Join Jon M. Chu, American Eagle, Lyft, and More at ADWEEK House This Week
Advertising HQ will bring together industry-shaping innovators from Oct. 6 to Oct. 9.Read More
Status vs. goodness
It’s easy to come to the conclusion that people with means and high cultural status choose things that are better.
Organic vegetables instead of junk food.
But there’s a long history of traditionally high-status cultural roles embracing demonstrably un-good choices. Things like bound feet, fox hunting, absinthe or cruise ships.
It’s hard to acknowledge that a choice we make isn’t a good one. But it might be, even if it raises our status.