AI Startups Have Entered Their Emotional Brand Building Era
AI startups are beginning to use emotional marketing tactics to build their brands.Read More
Fox News Wins Summer Primetime Against Cable and Network Rivals
Jay Wallace, Fox News Media president and executive editor, peels back the curtain on the network’s success.Read More
OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
OpenAI shifts to human-centric storytelling in its largest-ever brand campaign for ChatGPT.Read More
The buffet problem
The next dish.
It might be better than the one you have now.
The presence of the next dish, its possibility, corrodes our experience. “Compared to what?” keeps needling us.
The next email, the next text, the next blog post.
It arrives, unbidden, unasked for. Here it comes.
Next.
Like Lucy in the chocolate factory, we’re trained to simply focus on next.
Which is rarely as satisfying as now.
AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.’Read More
FTC Locks In Omnicom–IPG Deal With Stricter Ad Rules
The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly preventing the company from denying ad dollars to publishers based […]Read More
Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko
Strategies for competing as a challenger brand in established B2B markets.Read More
Jimmy Kimmel Live Returns to Air on Several ABC Affiliates
Sinclair announced Jimmy Kimmel Live will return to its local stations.Read More
Ticker: Former ABC News Staffers Send Letter to Disney’s Bob Iger
Plus, Fox News Books is seeing success in the publishing industry.Read More