Lego’s Holiday Ad Diverts a Tween from His Phone to Play
Lego’s holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.Read More
How HBO Floated Pennywise Into Reality for a Killer Marketing Campaign
IT: Welcome to Derry didn’t clown around with a worldwide red balloon stunt.Read More
Dynamo, One Year In, Doubles Revenue Expectations With YouTube-First Strategy
The media startup from Nicholas Carlson has bet on high-quality, creator-style video with sponsorship from enterprise brands.Read More
Mādin Agency’s Jamieson Maunder Is Hooked on Deep Sea Fishing
Mādin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.Read More
Let Compound Creativity Work Its Advertising Magic During the Holidays
Why Amazon is smart to re-gift ‘Joy Ride’ two years after its debut.Read More
EXCLUSIVE: Publicis Named Media AOR for Unilever’s Ice Cream Spin-Off
The Magnum Ice Cream Co. will start trading next month.Read More
How the News Networks Will Cover the 2025 Elections
Here is TVNewser’s roundup of Election Night coverage.Read More
BRANDWEEK: ‘The Biggest Enemy Is Boring:’ American Eagle CMO Argues for Unapologetic Marketing
Craig Brommers discusses Sydney Sweeney and the apparel brand’s ongoing strategy.Read More
BRANDWEEK: Why Brooklyn Beckham Didn’t Put His Name on Cloud23 Hot Sauce
The founder of fast-growing condiment brand Cloud23 shares why he avoided splashy marketing and how Whole Foods came calling.Read More
Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
From Amazon’s Rufus to ChatGPT.Read More