Business

Ad buyers and sellers tell us how AI will affect TV in the year ahead.Read More

System1 ranked 2025’s most effective U.S. ads by emotional response and strength of branding.Read More

2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 will once […]Read More

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […]

The post The Death of Organic Reach: What Works Right Now appeared first on Social Media Examiner.

Read More

Not just similar. Cavendish bananas (the usual kind here in the US) are all clones, each from a tree grafted from a tree grafted, all the way back, from the first tree of the species in the UK.

There are problems with this.

Sure, the banana is the most reliable fruit. The banana marketing folks don’t have to worry about uniformity.

But the monoculture is fragile. When the virus that kills this species spreads, they’ll all disappear.

And there’s little room for innovation, for positioning or to be anything more than a commodity provider. It’s hard to tell a story about a better banana when bananas are all so obviously the same.

My best advice is to avoid being a banana farmer.

Read More

They seem like they’ll spread to everyone and stick around forever.

This almost never happens.

In order to spread to everyone, they need to move beyond the people who are looking for a new idea. And that happens when existing users have a powerful reason to tell their friends.

Not only that, but the idea has to solve a real problem for people who weren’t sure that there even was a solution to that problem.

And in order to stick around forever, there needs to be a generous lock-in, a reason to not only keep using it, but to not switch to the next thing.

The network effect plus stickiness almost never happens after the idea is launched. It’s about marketing (in the powerful, design sense) not promotion.

Read More

Times Square will be the focal point for many of the networks.Read More

The entire process took about 7 months.Read More

2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.Read More

The film brought Marty Supreme to life by blurring the lines between fiction and reality.Read More