Bryan Cranston Gets Wicked as ‘Cranpus’ in Ocean Spray’s Big Holiday Push
Ocean Spray’s holiday campaign stars Bryan Cranston as ‘Cranpus,’ a devilish cranberry thief.Read More
Xbox Invites Players to See the World as One Big Console
Michel Gondry’s surreal vision powers new Xbox campaign that blurs life and play.Read More
Advertisers Can Buy Tubi Ads via Demand-Side Platform StackAdapt
The streamer-DSP integration follows a similar deal between Amazon and Netflix.Read More
Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit
Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.Read More
Netflix Announces Best Ad Sales Quarter Ever, With AI Ad Formats on the Way
Netflix said AI presents a ‘significant opportunity’ to deliver benefits to members, creators, and the business.Read More
Omnicom Expects to Close IPG Takeover in November
Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.Read More
Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a “global visionary” according to Yale’s […]Read More
Kraft Heinz’s Andrea Steele on Embedding Ecommerce Into the DNA of Big CPG
The five steps to making digital change stick.Read More
Purpose-Driven: How Lyft Balances Tech, Trust, and Human Connection
Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.Read More
Accenture’s Jill Kramer to Succeed Raja Rajamannar at Mastercard
Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]Read More