Outdoor media company Outside Interactive acquired fitness tracking application MapMyFitness from Under Armour Friday, Outside Interactive CEO Robin Thurston told ADWEEK. (ADWEEK)Read More
Amazon has big ambitions to shake up the TV industry, starting with this year’s upfront. ADWEEK exclusively learned that Amazon wrapped its first TV upfront season, pitching its scale, data, and new ad-supported tier for Prime Video to advertisers. (ADWEEK)Read More
A New Hampshire man was sentenced to more than two years in prison for his role in the harassment and intimidation of New Hampshire Public Radio journalists whose homes were vandalized after the radio station published a story that was critical of a local businessman. (NYT)Read More
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work.
But it’s also a shortcut to persistent dissatisfaction.
Compared to perfect is helpful when we’re creating something.
But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but what’s on offer might be exactly what we need right now.
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS’ extensive loyalty program to differentiate itself from…Read More
As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. Home From College, founded in…Read More
CNN’s exclusive interview with Democratic running mates Kamala Harris and Tim Walz brought in 6.3 million total viewers and 1.2 million Adults 25-54 viewers. The First Interview: Harris & Walz with Dana Bash was the most-watched program on Thursday evening in both measured categories. Thanks to that boost, CNN secured the No. 1 cable news…Read More
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is…Read More
Google’s upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go by, there will be fireworks. Earlier this month, Google lost an antitrust lawsuit over its search business. Ahead of its next trial, Google claimed the witness list of adtech vets lack “personal knowledge,” and in…Read More
Tamsen Fadal remembers the exact moment she realized it was time to leave her longtime home at New York’s WPIX. While seated in the anchor’s chair one Friday night in 2019, the Emmy-winning face of the PIX11 Evening News suddenly felt her body temperature rise to inferno levels as her heartbeat quickened with increasing intensity….Read More
