Business

What you don’t know

Business

Are entrepreneurs professionals?

In professional fields, like law, medicine or accounting, it’s expected that you’ve done the reading. A professional has seen what has come before, understands the best practices and eagerly duplicates effective methods that have been shown to work.

As our understanding of marketing, management and tech has grown, there’s been a rise in intentionally naive wannabe entrepreneurs who decide that energy and authenticity are far more important than knowledge. That didn’t used to be a choice, now it is.

Sure, someone is going to win the startup lottery, but it probably isn’t going to be you. The good news is that there’s a lot to learn, all from easily accessible sources. It’s way less stressful to do it right than it is to do it over again.

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