An ad for a Dutch pharmaceutical company little known outside of The Netherlands has become surprisingly popular in social media–and seems to be a late contender for most heartwarming ad of the year, according to a groundswell of positive reaction online. The 2-minute spot for brand DocMorris by agency Jung von Matt/SAGA follows a lone…Read More
Global advocacy group Reporters Without Borders has released a harrowing film to promote journalism’s power in uncovering the truth and holding powerful institutions to account. Crafted by agency BETC, the short film has a stark message: that reality only exists if someone reports it. The spot opens with a scene that shows refugees crossing a…Read More
The Office is about to relocate. The hit NBC sitcom, which still resonates with audiences 15 years after its debut, is leaving Netflix at the end of the month for its new exclusive streaming home: NBCUniversal’s Peacock. The show will officially make its Peacock debut on Jan. 1, the service announced today, though only the…Read More
Despite ongoing hardships, the mood of media professionals is bordering on optimism, even as they realistically recognize that a rebound won’t come until the middle of 2021, publishers responding to an Adweek survey tell us. In particular, publishers who are able and willing to invest in their editorial teams are eyeing opportunities presented in connected…Read More
Collab, the TikTok Duets-inspired experimental iOS application that Facebook’s NPE Team began testing on an invite-only basis in May, is now available to everyone in the U.S. via the iTunes App Store. When the app is opened, the user will see a feed of Collabs–three 15-second independent videos playing in sync. The user can then…Read More
A tough year to be a marketer? Heck, it was a hard year to be a human. But as the world went into pandemic-fueled lockdowns that upended all the rules of normal life, it was the marketers who had to find ways to keep communicating without sounding insensitive, opportunistic or detached from reality. That also…Read More
Digital media has been widely hailed as a rare growth area for the ad industry, which is expected to see a near double-digit drop in spend this year. However, steady liquidity flow in a recovering market is not always certain, with advertisers often pushing the boundaries of their payment terms with providers. During such times,…Read More
Facebook’s cryptocurrency play was back in the news at the end of November with reports that it would finally debut in January, following expected approval by the Swiss Financial Market Supervisory Authority. Since Facebook announced its original crypto plans in June 2019, it’s gone through a name change, cycled through members and watered down its…Read More
Netflix debuted the trailer for upcoming series Bridgerton exclusively on @TwitterTV. Hungry for some gossip? We’ve got a scoop that would make Lady Whistledown blush. Gather round for an exclusive look at #Bridgerton pic.twitter.com/fpY3JVRAFd — Twitter TV (@TwitterTV) December 14, 2020 Bridgerton is set to debut in the U.S. on Christmas Day, Dec. 25, at…Read More
I wasn’t sure about it until lunchtime today, but now I’m sure. TV is dead to me. It’s not only merely dead; it’s really most sincerely dead. Muerto. Over. Stick a fork in it … it’s done! I sat down for lunch and turned on the TV. I wanted to watch some news. You can…Read More
