Facebook is preparing for the misinformation that will likely accompany the impending release of vaccines to combat Covid-19. The social network said in an update to its ongoing Newsroom post about all things coronavirus that over the coming weeks, it will begin removing false claims about the vaccines that have been debunked by public health…Read More
TLDR: With your donation, you can earn up to 500 entries into a contest for a brand-new PS5 and an Xbox Series X, plus a prize package worth over $5,000. Maybe it’s because of COVID-19. Maybe it’s because people love the frenzy of hunting uber-elusive prey. Or maybe it’s just because a pair of mega-corporations planned it this way all along. But no matter why it’s happening, there’s no doubt that the supply of PlayStation 5 and Xbox Series X consoles available this holiday season will come nowhere close to satisfying demand. We’ve known for months that the long-anticipated launch…
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Above all else, marketers in 2020 have been forced to speed up what had been a gradual shift to an omnichannel world, being available wherever their consumers are. Data science consultancy Analytic Partners has seen these shifts first hand. Through its ROI Genome marketing intelligence platform, the firm is sharing its best practices of one…Read More
Technology and gaming have been real life savers in a year when we’ve all been cooped up with little to do. So Microsoft, with some help from an adorable canine character named Rufus, is suitably showcasing all the ways its products can help people stay connected and have fun. The 90-second spot, titled “Find Your…Read More
In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances. Today, however, the American Red Cross launched a PSA from BBDO…Read More
TLDR: The 2021 Complete Side Hustle Bundle can serve as your roadmap to getting an effective new business or brand identity idea up and running fast. The middle of a worldwide pandemic is a tough time to start a business. But no matter when you start, the basic opening moves for getting a new endeavor off the ground really haven’t changed over the decades. You need to be seen. You need to have a persuasive message. And you need to have multiple approaches to reaching and growing your target audience. While there are a lot of ways that can happen…
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This year, Twitter took a different approach to #BestOfTweets2020, its annual nod to brands that use its platform in the most creative ways throughout the year, mainly because 2020 was such a different year. Instead, the platform updated the categories to include more relevant criteria befitting of 2020–for instance, swapping the best brand launch category…Read More
Facebook‘s chief exec Mark Zuckerberg has sold nearly $280 million worth of company stock in the past month — his first sales of the year. Zuckerberg began offloading shares on November 9, and he’s now generating nearly $12.10 million every day on average by selling his Facebook stock. The sales come at the tail end of a comparatively average year for Facebook stock. The social media giant’s share price has risen 37% in 2020, while the tech-heavy NASDAQ 100 index jumped 40%. Zuckerberg netted between $267 and $287 per share, with all sales made according to pre-set trading plans lodged with the…
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For many of us, 2020 has been a year that turned our work lives completely upside down. While employees had to quickly adjust to working from home, managers were tasked with finding new ways to keep productivity flowing. This led to an explosion in an already thriving workplace tech market. Solutions that were just picking up steam received thousands of new users overnight, while a number of new tools created specifically to solve ‘new normal’ problems have been popping up every day. This has created the perfect condition to not only get productivity back up, but also rethink the way…
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Key Insights First-party data is crucial, but differentiation will be key in a crowded marketplace Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption. In launching WAG, the retailer hopes to…Read More
