Blog

Chris Denson’s career has flowed through several streams of the marketing ecosystem. And it can be a challenge to assign an overly specific title to his prodigious experience: He’s lived in advertising, entertainment, technology, content creation and leadership. Seeing an opportunity to leverage so many tools, MullenLowe has tapped Denson as the agency’s innovation director….Read More

Twitter and game developer CD Projekt Red will host the launch party for Cyberpunk 2077 Dec. 9, on the eve of the game’s Dec. 10 release. Liking this tweet will secure users an invite, and the event, which kicks off at 6 p.m. ET Dec. 9, will feature: A livestreamed question-and-answer session with Cyberpunk 2077…Read More

Visa has selected Wieden+Kennedy and Publicis Groupe as its global creative agencies of record. The decision follows a review that Visa kicked off this summer. BBDO, which was named Visa’s lead global creative agency in 2012, participated in the review. Saatchi & Saatchi, which handles the brand’s advertising in Europe and is owned by Publicis…Read More

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events or Covid-19 compliant drive-ins for the past eight months. Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the…Read More

Pinterest provided a detailed look at the engineering behind its related products module, which shows Pinners product ideas based on the Pins they are viewing at the time, appearing across its application as “Shop Similar” and “More to Shop.” The platform uses the current context, Pin and user to generate a set of hundreds of…Read More

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! No matter what job you have or what life you lead, there will always be stress. If you don’t have money worries, you’ll have kids-worries. If you have a partner, you’ll have relationship-stress, and if you’re alone, maybe that stresses you out. Life is stressful and uncertain, and that’s part of what makes it fun. Nerves before…

This story continues at The Next Web

Read More

Crown Media Family Networks, the Hallmark Channel’s parent company, is continuing this year’s executive makeover, hiring Lara Richardson as its new CMO. Richardson will execute marketing strategies, refine the identity of Crown’s individual Hallmark channels and lead the company’s digital transition. She is a veteran in the television marketing space, previously working at Discovery Inc….Read More

On Wednesday, Match made us all believers that there’s someone for everyone when it made a love connection between Satan and 2020 (personified as a woman). The ad, created by Ryan Reynolds’ production studio Maximum Effort, plays out like a rom-com complete with a meet-cute, playful montage of dates in empty stadiums, gyms and movie…Read More

This article was originally published by Sarah Wray on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. UK supermarket Co-op has expanded its use of Starship Technologies’ autonomous home delivery robots to the town of Northampton. More deployments are expected in additional towns and cities soon. Northampton is the Co-op’s second Starship robot delivery location after Milton Keynes, where the service launched in 2018 and is available from eight stores. The…

This story continues at The Next Web

Read More

By default, LinkedIn will use the information you’ve added to your profile to show you relevant ads based on factors such as your location and the groups you’ve joined on the platform. LinkedIn may also show you ads based on the education information you’ve provided, such as the schools you attended and your degrees. If…Read More