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Plenty of companies do good things for society. Earlier this month, Hormel Foods, the maker of Spam and Skippy peanut butter, announced plans to donate $20,000 to Make-A-Wish Minnesota and another $20,000 to Feeding America. Kraft Heinz’s coffee brand Maxwell House recently pledged $200,000 to building homes for veterans. Kellogg’s has helped provide 13 million…Read More

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. “Our clients’ business needs are constantly changing–now more than ever–with strategy and leadership paramount to guide them as they look to the future,” Stephanie…Read More

Regardless of whatever else happened, 2020 has turned out to be the year that Travis Scott proves his branding prowess. Case in point: In Adweek’s annual ranking of ads, two of the Houston-based rapper’s collaborations made it into the Top 10. His virtual concert in the video game Fortnite, which drew 28 million viewers within…Read More

Grammy Award-winning hip-hop star Cardi B will bring new limited series Cardi Tries__ to Watch Together on Messenger From Facebook. The eight-episode series is executive-produced by Cardi B and will begin rolling out weekly Dec. 17. She will take on outrageous new challenges and bring her positivity and unique style to tasks such as becoming…Read More

TLDR: With no logins, passwords, or downloads, xroom.app is a video conferencing platform that offers full customization while taking your security very seriously. Back in March and April, it didn’t take more than a few weeks for video conferencing technology to take off and expand in a huge way. Tools for remote work like Zoom spiked over 80 percent virtually overnight and outlets like Webex reported hosting over 4 million video meetings a day. And literally within days of the world embracing this new normal, Zoombombing was born. Of course, it wasn’t only Zoom that was impacted by jokers crashing…

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The Media Rating Council extended DoubleVerify’s accreditations to include its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. This marks the first time the MRC has accredited a third-party solution for integrated viewable impression measurement on a platform with the scale of Facebook. DoubleVerify said its solution enables…Read More

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform. The first one-hour livestream will be on Dec. 18 at 8 p.m. E.T. on Walmart’s TikTok page. It will feature nine “creators on the…Read More

How often do you think the average car owner drives long distances? For that matter, how often do you drive long distances? Most likely, the answer is a few times a year maybe when you’re going on holiday or to visit family. People on average use their cars daily to get to work, for social calls, and to run errands. It’s rare that any of these tasks will take you farther than 60 kilometers from your home. With new electric vehicle models like the Polestar 2 that have a range of 400 to 500 kilometers per charge, why is running…

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Christmas songs are ubiquitous during the festive season, but most of them lose their luster after you’ve heard them a trillion times. If you wish this really would be the Last Christmas you’re forced to endure Wham, Google‘s new Blob Opera offers a chance to create something a little different. The machine learning experiment by artist David Lee lets you create an operatic festive song for a quartet of colorful blobs to sing. The creatures were taught the art by professional songbirds Cristian Joel (tenor), Frederick Tong (bass), Joanna Gamble (mezzo‑soprano), and Olivia Doutney (soprano), who recorded 16 hours of singing to train the…

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal…Read More