Skincare brand Beekman 1802 wants to get Snapchatters’ goat. The company started on the historic Beekman farm 12 years ago, with 100 goats, and goat milk is the base for its products. The company recently rolled out its new probiotic skincare products at 400 Ulta Beauty stores nationwide, and it turned to its goats to…Read More
Researchers from the University of Sheffield have developed an AI system that detects which social media users spread disinformation — before they actually share it. The team found that Twitter users who share content from unreliable sources mostly tweet about politics or religion, while those who repost trustworthy sources tweet more about their personal lives. “We also found that the correlation between the use of impolite language and the spread of unreliable content can be attributed to high online political hostility,” said study co-author Dr Nikos Aletras, a lecturer in Natural Language Processing at the University of Sheffield. [Read: Why AI…
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Facebook shared its 20 most-clicked-on news stories of the year, along with several growth stories regarding its Instant Articles offering for publishers. The social network said the top 100 publishers using Instant Articles in Canada and the U.S. saw revenue per thousand article reads grow 48% year-over-year. That growth rate was 27% for the top…Read More
In a newly created position, DDB Worldwide appointed Nikki Lamba as its global head of diversity, equity and inclusion. Lamba arrives after 11 years at Catalyst, a nonprofit that works with Fortune 500 C-Suites to build more equitable workplaces. Previously, the agency worked on DEI initiatives with former Omnicom chief diversity officer Tiffany R. Warren,…Read More
TLDR: With a one-year subscription to Instaread Book Summaries, you can read or listen to 15-minute breakdowns of more than 1,000 best-selling non-fiction books. If you enjoy reading for the pure pleasure of understanding and learning, then you’ve probably already come to a crushing realization. In our 21st century world, finding time to dive in, devour, and interpret a book is virtually impossible these days. Even under the best of circumstances, most of us can’t find more than patches of a few minutes here and there in our day to knock out a chapter or two in a good book.…
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Santa Claus has made his return to Messenger Kids, loading up his sleigh with a host of other holiday-related features. Parents in Australia, Canada and the U.S. can message their kids as Santa, with North Pole as the location, and receive return messages, with those message threads remaining open through Jan. 6. Only the parent…Read More
Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures the combined impact of a linear and CTV ad campaigns, follows Samsung Ads’ launch of its demand-side platform in September. Justin Evans, global head of…Read More
Data science may not have the sexiest ring to it, but these dynamic data science scale-ups are using their expertise to help fight one of the most important and pressing challenges facing the planet: climate change. This year the Techleap.nl’s Rise Programme — aimed at helping Dutch scale-ups reach their full potential — decided to shine the spotlight on 10 forward-thinking companies that are looking to make an impact on a global scale. From sensors and satellites to solar and sustainability, we caught up with four scale-ups from their second batch to find out how they believe the power of…
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Yelp said Tuesday that it deposited $10 million of its cash reserves with minority-owned financial institutions that support Black and underserved communities. The business directory and crowdsourced review forum said those financial institutions included Broadway Federal Bank, Carver Federal Savings Bank and Citizens Savings Bank and Trust. Yelp cited a report by The Wall Street…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Oreo Ended Up Building a Doomsday Vault That Fans…Read More
