The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July. In a letter to fans on Dec. 14, owner Paul Dolan said Cleveland will find a new name to “better unify our community”…Read More
When the Emmy-winning actor Sterling K. Brown sits down for a socially distant visit with fellow celebrity and beloved pitchman Jeff Goldblum, their off-the-cuff conversation swings wildly from the Broadway production of “Death of a Salesman” to social justice issues to the Christmas tree hidden (“like Norman Bates’ mother”) in the Goldblum family basement. And…Read More
Decisions made by social platforms regarding election content drew the ire of people on both sides of the political spectrum, but a new report from Pew Research Center found that Republicans were far more likely to be critical. Pew surveyed 12,648 U.S. adults between Nov. 18 and 29, with respondents from its American Trends Panel…Read More
Coronavirus in Context is a weekly newsletter where we bring you facts that matter about the COVID-19 pandemic and the technology trying to stop its spread. You can subscribe here. Hola pandemic pals, I was thinking about Superman today. He was designed to be the ultimate hero. He’s strong, fast, smart, and full of empathy. He’s everything a kid could want in the super-est of superheroes. And that’s why it’s damn near impossible to tell a compelling story about him without invoking one of his two great weaknesses: kryptonite and loving humans. My favorite superhero stories are the ones where the heroes fight…
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Emily Graham has been named Omnicom’s chief equity and impact officer and svp of diversity and inclusion communications. She takes on responsibilities previously held by Tiffany R. Warren, who left her role as the holding company’s svp and chief diversity officer earlier this year to take on a similar position at Sony Music Group. Graham…Read More
LinkedIn officially debuted LinkedIn Product Pages Tuesday, providing a dedicated tab on company pages for companies to nurture conversations about and build brand affinity for their products. The professional network said it already has more than 10,000 LinkedIn Product Pages across the business-to-business software category, with plans to add more industries in 2021. LinkedIn pointed…Read More
Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet–a coal-colored kitten named Frummel–to adorably dispel those old myths. The long-form ad is a follow-up to two straight years of animal-centric marketing from the Dutch State Lottery…Read More
Eric Berger, who oversaw Sony’s Crackle streaming platform prior to its 2019 sale, is getting back into the AVOD business. For his first project since leaving Sony this summer to become CEO of Common Sense Networks, Berger will be launching Sensical–a free, ad-supported streaming platform for kids 2-12–early next year. The platform will roll out…Read More
Agency growth can come in many forms–and is a constant quest. As shops of all stripes seek new ways to build revenue and their next chapters, veering away from their foundational principles or core strengths can hinder progress. Indeed, it’s great to stretch, but not if it means not being honest about capabilities. Circus Maximus…Read More
Did you know that LinkedIn has the ability to show you personalized ads on other applications and websites outside of the LinkedIn platform? This can happen even if you aren’t currently logged into the professional network’s services. If you want to stop LinkedIn from showing you personalized ads outside of the LinkedIn platform, our guide…Read More
