How The Robot Co. Took Over San Francisco for Google During All-Star Weekend
The former SpringHill creative consultancy helps brands connect with basketball fans.Read More
Streaming CPMs Expected to Fall Again in TV Upfront
CPMs expected to fall for streaming but rise for sports in upfront, according to buyers.Read More
Blackweek April Fools Stunt Puts a Spotlight on DEI Rollbacks
Ad industry observers may have noticed yesterday that Blackweek, the industry conference dedicated to unlocking the spending power, influence, and potential of Black consumers, changed its name to “Blankweek” in […]Read More
Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach to Advertising
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.Read More
AKQA Co-founder Tom Bedecarré Has Died
Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70. Read More
Santiago Gallego to Join Telemundo Chicago as Reporter and Anchor
Since 2014, Gallego served as the primary anchor of Noticias 60 Telemundo at Telemundo 60 in San Antonio, TexasRead More
Kristen Welker Scores Trump Scoop on Meet the Press
Welker’s interview made headlines over the weekend.Read More
EXCLUSIVE: Omnicom Offers Clients up to $200K for Spending on X, Leaked Docs Show
Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.Read More
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.Read More