Sunday, March 23 Evening Cable News Ratings: MSNBC Finishes 2nd in Total Viewers
MSNBC and CNN split second place between total viewers and the Adults 25-54 demo.Read More
Saturday, March 22 Evening Cable News Ratings: The Big Weekend Show Dunks on the Competition
Weekend audience levels remained steady despite the March Madness tournament.Read More
Not Everyone Wants to Join KFC’s Gravy Cult, as Ad Draws Backlash
KFC’s recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults. Read More
YouTube Completes Upfront Week, Locking In Date for Brandcast Event
YouTube is back in upfront week, essentially completing the lineup of major publishers.Read More
How Overtime CEO Dan Porter Built a Billion-Dollar Sports Brand
Gen Z is rewriting the rules of engagement.Read More
MLB and Wieden+Kennedy Give Fans Opening Day Anime
Major League Baseball and Wieden+Kennedy give fans opening day anime with help from Passion Pictures and Echelle Studios.Read More
Jake Flores Named Sports Director at KSBW in Salinas
Flores takes over for Drea Blackwell, who is leaving the station to focus on her family.Read More
Scripps Looks to Sell Cincinnati Station’s Building
Scripps, which is also headquartered in Cincinnati, owns WCPO.Read More
How PayPal, Sam’s Club, and Nordstrom Plan to Grow Their Ad Businesses
Retailers are looking for more creative and traditional marketing.Read More
Week of March 17 Cable News Ratings: MSNBC Is the Lone Network to Make Week-to-Week Gains
MSNBC’s gains came in the advertiser-coveted Adults 25-54 demo.Read More