AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
AI agents have increased campaign performance by 30% across several clients.Read More
Scripps Eliminates Leader of Emerging Talent Position
Mahaney was the Scripps’ Emerging Talent Leader for the station groupRead More
Pharma Brand Julie Drops Spring Break Merch to Take Shame Out of the Morning-After Pill
Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.Read More
The NSE confusions
“Nobody wants this” is unlikely.
“Somebody will like this” is almost certainly true.
“Everyone needs this” is a trap.
The work begins with finding the right somebodies, while ignoring the imaginary everyone.
Scale is rarely the first signal of important work.
Apple Reveals a Behind the Scenes Look at Its Crowd-Pleasing Ad With Pedro Pascal
Apple releases a behind-the-scenes peek into its latest Spike Jonze-directed ad starring Pedro Pascal.Read More
As AI Disintermediates the Inbox, Publishers Adapt Once Again
As the technology come to inboxes, email could soon look more like a social feedRead More
National Vision Sees an AOR in VML
National Vision Holdings chose VML as its agency of record.Read More
Uncommon’s Nils Leonard: ‘I’m Scared of Lying to Myself’
Uncommon Creative Studio Nils Leonard talks about expanding the business to the U.S., preserving independence, and what scares him.Read More
3 Things Marketers Should Know About Magna’s 2025 Ad Forecast Update
Magna is reducing its ads forecast for 2025 amid uncertainty.Read More
This Dance Ad With a Missy Elliott Banger Comes From an Unlikely Source
Pella, a 100-year-old window and door brand, taps into the dance ad trend with a long-form spot from AOR Singlethread.Read More