Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
Hallmark looks to present all its offerings under a unified brandRead More
Why Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart
HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean SmartRead More
‘Complete AdX-Ad Manager Separation:’ Adtech Experts Explain How a Google Breakup Could Work
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.Read More
Why Coachella’s OOH Campaigns Have Such Lasting Appeal
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.Read More
Streaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.Read More
How a space telescope found the ‘strongest evidence yet’ of life beyond our solar system
Astronomers using the James Webb Space Telescope say they have detected the “strongest evidence yet” that life exists outside our solar system. Scientists at the University of Cambridge found signs of the gases dimethyl sulfide (DMS) and/or dimethyl disulfide (DMDS) in the atmosphere of exoplanet K2-18b. On Earth, these gases are only produced by living organisms like phytoplankton, suggesting that K2-18b may also support life. Located 124 light years away, K2-18b is almost three times the size of Earth and inhabits a region in space where temperatures might allow liquid water. This has long made the exoplanet a top candidate…
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Netflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.Read More
The Ad Council Appoints 17 New Members to Its Board of Directors
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.Read More
Tariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business As Usual for Kia
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]Read More
As AI swamps music platforms, Deezer is fighting back — unlike Spotify
Songs generated by AI tools such as Suno and Udio are flooding Deezer — but the French music streaming platform is trying to fight back. Deezer said on Wednesday that users are adding over 20,000 fully AI-generated tracks to its platform each day. This bot-made audio now makes up 18% of “total uploaded content” — almost double the 10% figure the company shared in January. Aurelian Herault, Deezer’s chief innovation officer, said the flood of AI-generated slop songs is an issue that shows “no sign of slowing down.” In January, Deezer launched a tool that detects AI-generated music. The algorithm…
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