When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one.
Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive.
Goldfish, part of the Campbell Soup empire, drops a cheeky campaign from Mischief @ No Fixed Address as consumers cut back on snack spending.Read More
The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.Read More
Kassan is widely known as one of the ad industry’s key connectors, responsible for originating countless successful partnerships over the decades.Read More
Private equity firm Atrum Capital is backing Ahmed’s new venture.Read More
Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making.
But hope is real.
When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through something just like this–that’s helpful. It’s not helpful data, but it’s a useful hook for hope. And hope amplifies our story of possibility and might make it easier for us to get to where we’re going.
On the other hand, sharing the anecdote about that time everything blew up and failed–that’s not hopeful and that’s not helpful.
Better data is better data. But stories can (and should) be used as fuel.
It’s impossible to communicate everything. The map is not the territory, it’s an abstraction, a summary and most of all, a conceptual framework.
When we share an idea, we can work to make sure it’s true, but when we share all the facts, we’re simply boring people. Stories are relevant, creating a narrative and tension and change.
A manipulator doesn’t care if the story is true. They’ve succeeded by taking advantage of our goodwill, our assumption that things asserted to be true usually are. A manipulator brings us a story that creates emotion–and causes action that the recipient ends up regretting. Manipulation isn’t resilient, because sooner or later, we discover that the world doesn’t work the way we were led to believe.
The stories we tell are a choice. Reciting facts lets us off the hook, but telling a true story that causes change is a powerful responsibility.
President Trump will participate in the town hall via phone.Read More
Mason began her broadcasting career at WEHT in Evansville as a reporter and anchor.Read More
Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy.Read More
