Business

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A new contest is searching for solutions to a defining problem of the AI era: soaring energy consumption. The Energy Innovation for AI Startup Challenge launches amid growing concern over the environmental cost of artificial intelligence. Just last month, the International Energy Agency (IEA) warned that global electricity demand from data centres is set to more than double by 2030 — with AI the main driver. Demand from dedicated AI data centres alone is forecast to more than quadruple. The surge threatens to deepen an already critical issue. Last year, Growth in global energy demand soared to almost twice its…

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Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]Read More

A new study calculates the wages of gibberish.Read More

It’s hard to build a house without a hammer.

The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95% efficiency.

In the last decade, we’ve outfitted billions of people with tools that didn’t exist until recently. And because of market pressure, the design of these tools is very different.

They generally deliver a fraction of their potential productivity when used casually.

We’ve adopted the mindset of Too Busy To Learn. As a result, we prefer tools that give us quick results, not the ones that are worth learning. This ignores the truth of a great modern professional’s tool: it’s complicated for a reason.

Some tools, like Discord, are optimized for informal poking and casual use. As a result, more nuanced and sophisticated (and powerful) tools like Discourse are harder to sell to new users.

Surfing doesn’t have many participants, because it takes a long time to get good enough at surfing to have fun. Pickleball, on the other hand, rewards casual first-timers.

That’s fine for a hobby, but when we spend our days hassling with our tools, it’s a problem.

As a result of this cycle of Too Busy To Learn, we end up spending our days using software incorrectly and creating frustration. We blame the tools instead of learning to use them.

Don’t hold the hammer at the wrong end. And insist on software that’s worth the time it takes to learn.

Most important, once you find software that’s worth the time to learn, learn it.

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