Brands Are in Their Unhinged Mascot Era on Social Media
Duolingo, McDonald’s, Scrub Daddy, and more are using absurd characters to connect with Gen Z.Read More
Infinite Reality Hits 150 Million Consumer Interactions in Virtual Stores
Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads or headsets, says the milestone points to where ecommerce and digital brand engagement are heading.Read More
Hi! It’s Duo: The Marketing Strategy Behind the Internet’s Favorite Green Menace
Ranging from silly to threatening, Duo the Owl is the envy of social media managers.Read More
Best Buy Is Paying Influencers Who Recommend Products With a New Program
Similar to Amazon and Walmart’s influencer programs, Best Buy Creator will aim to drive new traffic and sales to the retailer’s marketplace on BestBuy.com.Read More
Nickelodeon Partners With Starglow to Make Family-Friendly Podcasts for Children
The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue’s, and Paw Patrol.Read More
Indie Agency Acadia Scoops Up Crush, Continuing Its Retail Media Buying Spree
It marks the 4-year-old agency’s 6th acquisition.Read More
ADWEEK’s 2025 Social Marketing Masters Deliver Results With Boldness, Humor, and Cultural Savvy
The people, brands and agencies showcasing the power of thinking social-first.Read More
Friday, April 4 Evening Cable News Ratings: The Five and Jesse Watters Exceed 3 Million Viewers
Fox News was No. 1 on FridayRead More
Nexstar Asks Viewers to Support FCC Deregulation Efforts
The weighted wording of its stories lets viewers know it supports the effort in “eliminating rules and regulations that are no longer necessary”Read More
EXCLUSIVE: McCann NY Eliminates CCO and Head of Growth Roles
McCann NY is streamlining leadership as two top execs depart.Read More