The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed “Pro Shop,” which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK. The Pro Shop feature promises free…Read More
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, CMO of Athleta, about her leadership journey and vision. Aman shares insights from her background at Nike and Adidas, where she worked with icons like Beyonce and Pharrell Williams. She discusses her commitment to empowering women and girls through…Read More
Sam’s Club is tweaking its advertising business. Just after completing his first 100 days on the job, Harvey Ma, Sam’s Club vice president and general manager of retail media, sat down with ADWEEK to talk through his vision for the retailer’s advertising business. Ma’s career began on the merchandising side of Target’s retail business. He…Read More
An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it’s all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign…Read More
The management trainee program at a former company worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Colucci loved art and math as a child and fancied becoming an architect, but her first job was not quite as exciting:…Read More
This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses. These executives not only have strong ties with advertisers but also know how to develop ad products that won’t overly annoy consumers. Amazon,…Read More
This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected…Read More
This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retail media may be one of the ad industry’s fastest-growing sectors but it faces significant challenges in growing. A need for consolidation, the lack of standard measurement, and confusion over where retail media budgets come from are three of advertisers’ major gripes about retail…Read More
For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they’re looking to scale their ad businesses–or risk losing momentum if they’re not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140…Read More
ChatGPT officially enters the search arena. On Thursday, OpenAI added an AI-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and the San Francisco startup Perplexity. OpenAI’s “ChatGPT Search” will provide answers using up-to-date information from the web, including news, stock…Read More
