Business

The Trade Desk’s revenue growth has dipped to its lowest rate since 2020.Read More

Curious which new LinkedIn features can help your brand reach entirely new audiences? Wondering how to stand out on LinkedIn when AI-generated content is flooding every feed? In this article, you’ll discover how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, […]

The post The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach appeared first on Social Media Examiner.

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Is this where books go to die?

There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs.

What’s a library for? The media has changed, our needs have changed, but the dynamics of funding, architecture and expectation have largely remained the same.

The modern library is about community, education and access to tools. It creates an aura of possibility and engages with what’s really scarce–possibility, not data.

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New ad formats like branded content and streaming try to make the case for more money.Read More

Six months into its 3-year turnaround plan, WPP’s revenue beat analysts’ estimates.Read More

As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.Read More

They’re often out of whack.

A Hard Day’s Night took less than 15 hours from idea to finished record. More Than a Feeling, from Tom Scholz and Boston, took five years. Each pleased their audiences. One is not 1,500 times more valuable than the other.

Sometimes, work that requires effort leads to scarcity, and that scarcity can increase its value. But not always.

And just because we put in effort does not mean we deserve the audience to reciprocate with a similar amount. Seven years to write a Ph.D. thesis but a professor on the committee might spend an hour reading it. The student’s effort is not related to the committee’s.

The mythology of creation seems to beg us to calculate the effort when computing the value. But in practice, buyers rarely do.

If the creation is what the audience needs or wants, it actually doesn’t matter how hard it was to create, or who or what created it.

This creates an interesting challenge when it comes to education or fitness. Is the point of assigning an essay to demonstrate that a student can work hard, or to challenge them to have the good taste and judgment to hand in something of quality? Is the trainer at the gym pushing you to go fast/lift a lot, or simply creating the conditions for you to do just a bit more than you did last time?

Focusing on absolute outcomes when we’re trying to improve relative effort is a trap. “A for effort” is a legitimate grade, but even in school, the system rarely chooses to actually do this–the natural writer or athlete gets accolades, not the person who tried harder or overcame obstacles.

When developing our skills, effort is essential. But when engaging in the marketplace, I’m not sure it matters. We should be consistent about which we’re seeking to reward.

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The Bam Connection CCO’s new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.Read More

How we access information is changingRead More

Leadership for Paramount Skydance addressed the company’s merger with Warner Bros. Discovery amid its upcoming antitrust trial.Read More