The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand…Read More
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its first major push into paid media since President Joe Biden exited the race on July 21. The $50 million ad buy is set to run…Read More
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked Trade Desk document seen by ADWEEK. The Trade Desk verified the accuracy of the document. According to the document, Trade Desk clients…Read More
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted jackets that read “Keep it quilted,” the queens have one mission behind their spirited performance: to share the gospel of comfortable…Read More
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We’re now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players. Lauren Johnson, who covered this sector extensively at Business Insider, will…Read More
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to culture. Guerrero will serve as CEO of Cultural Agency. The newly launched agency will be specifically focused on Hispanic, Black, API, LGBTQ+, faith and accessibility audiences….Read More
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV–the live streaming platform that features more than 95 live channels and access to Hulu’s complete on-demand library, Disney+ and ESPN+ all in one plan. To kick things off, the streamer enlisted It’s Always…Read More
Fudgie the Whale is iconic to a generation who celebrated birthdays with ice cream cakes. Now, Fudgie and his frozen Carvel friends are getting a new creative marketing engine, as Interpublic Group’s EP+Co has been named creative agency of record across all six of Rich Products Corporation’s consumer brands, including Carvel, SeaPak, Farm Rich, f’real,…Read More
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a “true end-to-end, full-funnel platform for the open internet,” said Outbrain chief executive David Kostman. The deal comes after weeks of speculation, and it is the latest in a string of tie-ups sweeping…Read More
Nicole Richie’s claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress–who’s also an entrepreneur, producer, bestselling author and creative director of her fashion brand House of…Read More
